Due to the pandemic social media consumption has increased dramatically. Hence this is the best time for business to market their business online. The following are 3 tips that will help you create better quality content.
Image Consistency
- Imagery in your content in general will shows that your business knows what its goals are and what you are aiming at. Having consistent Imagery solidifies your presence and makes your business more memorable to your audience. An Image is worth a thousand words so make sure your image states what your business is about.
- Image consistency is key for your branding, it makes your business recognizable just by seeing certain branding elements. After several exposures to your brand, your audience will start to recognize your brand/work/posts just by the imagery and branding design elements even without reading the rest of the post. If they see a certain color or design that are part of your image consistency, they will first be thinking of your business.
- Good Imagery can set your business apart from others. If you invest in quality images and are consistently using them in your posts, your audience will start to associate quality with your brand. Couple that with an image that provides value to your audience then you add quality and value to your brand.
- In the long run It will be easier to market your business if people already know what your image is. Image consistency is part of Brand consistency, so make sure you use it to it’s full advantage.
Know your Platform
- Each social media platform is different. While you can cross post or between your different social platforms, it will be more effective you adjust your content to better fit the platform you will be posting on. Businesses that don’t have a properly trained digital media or social media marketing team oftentimes make the mistake of posting content on the wrong platform. This leads to ineffective marketing that people viewing just scroll past and ultimately costs you money without getting a proper return on investment. This is especially true when investing in social media ads. You must get familiar with the latest standards on all social media platforms you will be using. This means knowing the image’s sizes, rules, practices, best times to post, length of posts, hashtags, etc. This can save you both time and resources when creating content.
- Knowing your platform leads to wise decisions, knowing whether to post a video or photo for your business page on a certain platform can have an effect on whether it gets more attention or not.
- If you know what is the best time your audience is active on a certain platform you will have a significant advantage over your competitors because you can market your services to them in real-time.
- Knowing whether or not your target audience is on the social media platform you are looking to promote is a key indicator as to whether you should invest more or less on the platform. If a marketing campaign will be profitable to your business or not.
Know your audience
- If your social media is not getting any attention it is best to look at your analytics. Look at who is engaging your content and for how long? Are they your target market? There are advantages in creating test content to see what works or not, it should be done in a limited time period. If it still doesn’t work look at the data again and overall research.
- If you know your audience, you can build deep relationships that can last for a long time meaning your customer lifetime value will expand. You can do this by interacting with them, getting their feedback, and providing value.
- When you know your audience and how to speak their language it will be easy for your business to sell your product or services. This is because people buy from people they like and trust.
These are just 3 areas you can look at to improve the quality of your content. If you apply them consistently over time you will achieve better branding and better engagement. While there are lots of other improvements you can do to maximize your social media marketing, these should get you to a good start. When you are ready to up your game, contact us, we’d love to help!